LANIMA UNVEILS RITUAL-BASED SKINCARE LAUNCH AT INDIE BEAUTY EXPO

LUXURY GREEN BEAUTY STARTUP BOTTLES CONSCIOUS CURATION OF ANCIENT DISCOVERY, WILD NATURE AND COVETED RITUALS

FOR IMMEDIATE RELEASE:

January 24, 2018



LOS ANGELES, CA —Three years of sourcing, traveling and testing culminate this week at the 2018 Indie Beauty Expo LA for green beauty entrepreneur Debbi Symes as she officially rolls out her high-performance clean skincare line “LANIMA” to the beauty world.

Embodying a kindred souled philosophy, LANIMA touches all the notes: potent, principled and pure. The mindfully-created, ritual-worthy collection curates a nomadic journey of ethically-sourced ingredients long coveted for their powerful skin-loving and regenerative properties. LANIMA wildcrafts healing clays, nourishing roots and purifying botanicals — without any water, fillers or synthetic preservatives. Each bottle weaves a tale of wanderlusty formulas rooted in time-honored beauty rituals practiced by women around the world.

“Every element of LANIMA’s skincare collection—from ingredients to beauty tools—carries with it a piece of my heart and a story to be shared,” says founder Debbi Symes. LANIMA sources from sustainable farmers and artisans around the globe, including recent collaborations with a Rwandan women’s cooperative and local artisans in Bali. In sharing the cultural legacy of treasured rituals and ingredients, Symes’ intention is to inspire others to realign their beauty with Earth's sacred bounty—and spark a connection to the native cultures that sustain it. “By delivering luxurious active formulas that nourish skin and soul, we’re simultaneously supporting programs which empower women with sustainable skills to thrive.”

LANIMA’s Sustain Collection debuts with a regimen of three skincare products—full size and minis— which may be layered, used sequentially or individually as microrituals; all products are 100% vegan and created with certified organic or wild-harvested botanicals to rejuvenate, balance and nourish skin—delivering immediate and ongoing results.

Discover the full collection in-person at the 2018 Indie Beauty Expo Show LA, where Debbi will be on-premise to conduct product demonstrations and fulfill future orders.


PLEASE VISIT LANIMA BOOTH AT INDIE BEAUTY EXPO: SPACE #902 — JAN 24 & 25